Market Research & Comparables
Staying aware of your competitive market situation is critical to the long-term success of any builder. Our market comparable product will give you all the information and forms to collect and analyze the data you need to make good, well informed marketing decisions. This process will allow you to pinpoint the features and benefits that you should be offering in the homes that you are building. This process will help with the value engineering process, the price setting process and the negotiations that tale place when customers are buying new homes. Most importantly, it will give you the ability to train your sales people, set performance expectations and increase your sales. A site assessment is required before a marketing comp can occur.
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